Appearing in the coveted Google 3-Pack can make a massive difference in visibility, web traffic, and customer inquiries. In this case study, we’ll walk you through how Sproudt helped a local HVAC company go from invisible to top 3 — and stay there.
The Challenge
The business had:
- An unclaimed Google Business Profile
- Outdated business info (wrong hours and phone)
- No photos, reviews, or relevant categories
- Ranking outside of the top 20 for key local search terms
Our Strategy
We developed a multi-step plan that included:
1. Full GBP Audit & Competitor Analysis
- Identified optimization gaps and benchmarked against local competitors
2. Profile Optimization
- Updated categories, attributes, services, and business description
- Uploaded geo-tagged high-quality photos
- Ensured NAP consistency across directories
3. Review Generation & Engagement
- Implemented a review request campaign with QR codes and email templates
- Responded to each new review within 24 hours
Appearing in the coveted Google 3-Pack can make a massive difference in visibility, web traffic, and customer inquiries.
4. Local Content & Posting
- Published weekly Google Posts with promotions and tips
- Shared seasonal content related to HVAC services
5. Monitoring & Adjustment
- Tracked ranking movement with BrightLocal
- Adjusted keywords and services based on performance data
The Results (After 60 Days)
- Went from position #17 to position #2 in the Local 3-Pack
- 65% increase in phone calls from GBP
- 3X more direction requests
- Gained 42 new reviews with a 4.9-star average
Takeaway
Getting into the Google 3-Pack is not about hacks — it’s about consistency, quality content, and smart optimization. This result was achieved without ads — purely through Sproudt’s proven strategy.
👉 Want similar results for your local business? Book a Free Audit Today