{"id":572,"date":"2025-08-01T07:03:00","date_gmt":"2025-08-01T07:03:00","guid":{"rendered":"http:\/\/droitthemes.com\/wp\/saasland\/2018\/11\/14\/why-i-say-old-chap-that-is-spiffing-jolly-good-copy\/"},"modified":"2025-06-20T23:06:00","modified_gmt":"2025-06-20T23:06:00","slug":"case-study-how-we-got-a-local-business-into-the-google-3-pack","status":"publish","type":"post","link":"https:\/\/sproudt.com\/fr\/case-study-how-we-got-a-local-business-into-the-google-3-pack\/","title":{"rendered":"\u00c9tude de cas\u00a0: Comment nous avons int\u00e9gr\u00e9 une entreprise locale au Google Pack 3"},"content":{"rendered":"<p>Appara\u00eetre dans le tr\u00e8s convoit\u00e9 Google 3-Pack peut faire une \u00e9norme diff\u00e9rence en termes de visibilit\u00e9, de trafic web et de demandes clients. Dans cette \u00e9tude de cas, nous vous expliquerons comment Sproudt a aid\u00e9 une entreprise locale de CVC \u00e0 passer de l'invisible au top 3, et \u00e0 y rester.<\/p>\n\n\n\n<p><strong>Le d\u00e9fi<\/strong><\/p>\n\n\n\n<p>L'entreprise avait :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un profil d'entreprise Google non r\u00e9clam\u00e9<\/li>\n\n\n\n<li>Informations commerciales obsol\u00e8tes (horaires et t\u00e9l\u00e9phone erron\u00e9s)<\/li>\n\n\n\n<li>Aucune photo, avis ou cat\u00e9gorie pertinente<\/li>\n\n\n\n<li>Classement en dehors du top 20 pour les termes de recherche locaux cl\u00e9s<\/li>\n<\/ul>\n\n\n\n<p><strong>Notre strat\u00e9gie<\/strong><\/p>\n\n\n\n<p>Nous avons \u00e9labor\u00e9 un plan en plusieurs \u00e9tapes qui comprenait :<\/p>\n\n\n\n<p><strong>1. Audit GBP complet et analyse de la concurrence<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identifier les lacunes d'optimisation et les comparer aux concurrents locaux<\/li>\n<\/ul>\n\n\n\n<p><strong>2. Optimisation du profil<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cat\u00e9gories, attributs, services et description de l'entreprise mis \u00e0 jour<\/li>\n\n\n\n<li>Photos g\u00e9olocalis\u00e9es de haute qualit\u00e9 t\u00e9l\u00e9charg\u00e9es<\/li>\n\n\n\n<li>Coh\u00e9rence NAP assur\u00e9e entre les r\u00e9pertoires<\/li>\n<\/ul>\n\n\n\n<p><strong>3. Examiner la g\u00e9n\u00e9ration et l'engagement<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mise en \u0153uvre d'une campagne de demande d'avis avec des codes QR et des mod\u00e8les d'e-mails<\/li>\n\n\n\n<li>R\u00e9pondu \u00e0 chaque nouvel avis dans les 24 heures<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Appara\u00eetre dans le tr\u00e8s convoit\u00e9 Google 3-Pack peut faire une \u00e9norme diff\u00e9rence en termes de visibilit\u00e9, de trafic Web et de demandes de renseignements des clients.<\/p>\n<\/blockquote>\n\n\n\n<p><strong>4. Contenu local et publication<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Publications Google hebdomadaires avec promotions et conseils<\/li>\n\n\n\n<li>Contenu saisonnier partag\u00e9 li\u00e9 aux services CVC<\/li>\n<\/ul>\n\n\n\n<p><strong>5. Suivi et ajustement<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Suivi des mouvements de classement avec BrightLocal<\/li>\n\n\n\n<li>Mots-cl\u00e9s et services ajust\u00e9s en fonction des donn\u00e9es de performance<\/li>\n<\/ul>\n\n\n\n<p><strong>Les r\u00e9sultats (apr\u00e8s 60 jours)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pass\u00e9 de la position 17 \u00e0 la position 2 dans le Local 3-Pack <\/li>\n\n\n\n<li>Augmentation de 65 % des appels t\u00e9l\u00e9phoniques en provenance de GBP<\/li>\n\n\n\n<li>3 fois plus de demandes de direction<\/li>\n\n\n\n<li>A obtenu 42 nouveaux avis avec une moyenne de 4,9 \u00e9toiles<\/li>\n<\/ul>\n\n\n\n<p><strong>Takeaway<\/strong><\/p>\n\n\n\n<p>Obtenir le Google 3-Pack ne se r\u00e9sume pas \u00e0 des astuces, mais \u00e0 une coh\u00e9rence, un contenu de qualit\u00e9 et une optimisation intelligente. Ce r\u00e9sultat a \u00e9t\u00e9 obtenu sans publicit\u00e9, uniquement gr\u00e2ce \u00e0 la strat\u00e9gie \u00e9prouv\u00e9e de Sproudt.<\/p>\n\n\n\n<p>\ud83d\udc49 Vous souhaitez des r\u00e9sultats similaires pour votre entreprise locale ?<a href=\"https:\/\/sproudt.com\/fr\/contact\/\"> Book a Free Audit Today<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Appearing in the coveted Google 3-Pack can make a massive difference in visibility, web traffic, and customer inquiries. In this case study, we\u2019ll walk you through how Sproudt helped a local HVAC company go from invisible to top 3 \u2014 and stay there. The Challenge The business had: Our Strategy We developed a multi-step plan&#8230;<\/p>","protected":false},"author":1,"featured_media":15175,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study: How We Got a Local Business into the Google 3-Pack - sproudt.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sproudt.com\/fr\/case-study-how-we-got-a-local-business-into-the-google-3-pack\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: How We Got a Local Business into the Google 3-Pack - sproudt.com\" \/>\n<meta property=\"og:description\" content=\"Appearing in the coveted Google 3-Pack can make a massive difference in visibility, web traffic, and customer inquiries. 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