{"id":574,"date":"2025-07-17T07:04:00","date_gmt":"2025-07-17T07:04:00","guid":{"rendered":"http:\/\/droitthemes.com\/wp\/saasland\/2018\/11\/14\/victoria-sponge-horse-play-copy\/"},"modified":"2025-09-23T04:26:02","modified_gmt":"2025-09-23T04:26:02","slug":"oogle-business-profile-mistakes","status":"publish","type":"post","link":"https:\/\/sproudt.com\/fr\/oogle-business-profile-mistakes\/","title":{"rendered":"7 erreurs qui vous co\u00fbtent des clients (et comment les corriger)"},"content":{"rendered":"<p>Votre profil Google Business (GBP) est souvent la premi\u00e8re chose que les clients potentiels voient de votre entreprise. Mais s'il n'est pas g\u00e9r\u00e9 correctement, il pourrait vous co\u00fbter discr\u00e8tement des prospects, des avis et des revenus.<\/p>\n<p>Voici 7 erreurs courantes commises par les entreprises locales en mati\u00e8re de GBP \u2014 et ce qu'il faut faire \u00e0 la place\u00a0:<\/p>\n<ol>\n<li><strong>Informations commerciales incompl\u00e8tes<\/strong><\/li>\n<\/ol>\n<p>Le probl\u00e8me : les horaires manquants, les services ou les num\u00e9ros de t\u00e9l\u00e9phone obsol\u00e8tes incitent les clients \u00e0 ignorer votre annonce.<\/p>\n<p>La solution : remplissez chaque champ avec pr\u00e9cision et maintenez-le \u00e0 jour r\u00e9guli\u00e8rement, y compris les heures de vacances.<\/p>\n<ol start=\"2\">\n<li><strong>Mauvaises cat\u00e9gories d'entreprises<\/strong><\/li>\n<\/ol>\n<p>Le probl\u00e8me : choisir la mauvaise cat\u00e9gorie nuit \u00e0 vos chances d\u2019\u00eatre class\u00e9 pour les bonnes recherches.<\/p>\n<p>Solution\u00a0: utilisez la cat\u00e9gorie la plus sp\u00e9cifique correspondant \u00e0 votre service principal. Les cat\u00e9gories secondaires sont \u00e9galement utiles.<\/p>\n<ol start=\"3\">\n<li><strong>\u00a0Ignorer les avis<\/strong><\/li>\n<\/ol>\n<p>Le probl\u00e8me : aucune r\u00e9ponse aux avis clients (bons ou mauvais) = signaux de confiance manqu\u00e9s.<\/p>\n<p>La solution\u00a0: R\u00e9pondez \u00e0 chaque avis avec professionnalisme. Remerciez les clients satisfaits et r\u00e9pondez calmement aux pr\u00e9occupations.<\/p>\n<blockquote class=\"blockquote mb_40\">\n<h6 class=\"mb-0 f_size_18 l_height30 f_p f_400\">Votre profil Google Business (GBP) est souvent la premi\u00e8re chose que les clients potentiels voient de votre entreprise. Mais s'il n'est pas g\u00e9r\u00e9 correctement, il pourrait vous co\u00fbter discr\u00e8tement des prospects, des avis et des revenus.<\/h6>\n<\/blockquote>\n<ol start=\"4\">\n<li><strong>Photos de mauvaise qualit\u00e9 ou inexistantes<\/strong><\/li>\n<\/ol>\n<p>Le probl\u00e8me : des images de mauvaise qualit\u00e9 ou manquantes rendent votre entreprise moins cr\u00e9dible.<\/p>\n<p>La solution : t\u00e9l\u00e9chargez des photos de haute qualit\u00e9 et g\u00e9olocalis\u00e9es de votre emplacement, de votre \u00e9quipe et de vos services.<\/p>\n<ol start=\"5\">\n<li><strong>\u00a0Aucune publication ni mise \u00e0 jour<\/strong><\/li>\n<\/ol>\n<p>Le probl\u00e8me : un profil inactif semble n\u00e9glig\u00e9 \u2014 et Google le remarque.<\/p>\n<p>La solution\u00a0: publiez des mises \u00e0 jour hebdomadaires. Partagez des offres, des \u00e9v\u00e9nements, des conseils et des actualit\u00e9s.<\/p>\n<ol start=\"6\">\n<li><strong>Ignorer la section questions-r\u00e9ponses<\/strong><\/li>\n<\/ol>\n<p>Le probl\u00e8me : les questions sans r\u00e9ponse peuvent entra\u00eener une confusion ou une perte d\u2019activit\u00e9.<\/p>\n<p>La solution : posez et r\u00e9pondez de mani\u00e8re proactive aux questions courantes dans votre profil.<\/p>\n<ol start=\"7\">\n<li><strong>Ne pas surveiller les changements ou les suspensions<\/strong><\/li>\n<\/ol>\n<p>The Problem: Google (or others) may edit your listing or suspend it without notice.<\/p>\n<p>La solution : utilisez un outil ou une agence de surveillance pour suivre les modifications et r\u00e9soudre les probl\u00e8mes rapidement.<\/p>\n<p><strong>Conseil final :<\/strong><\/p>\n<p>Corriger ces erreurs peut consid\u00e9rablement am\u00e9liorer la visibilit\u00e9 et la cr\u00e9dibilit\u00e9 de votre profil, ce qui signifie plus d\u2019appels, de visites et de ventes.<\/p>\n<p>Besoin d'aide pour \u00e9viter ces pi\u00e8ges\u00a0? Le service de gestion GBP de Sproudt est con\u00e7u pour tout g\u00e9rer \u00e0 votre place.<\/p>\n<p><a href=\"https:\/\/sproudt.com\/fr\/pricing\/\">\ud83d\udc49 D\u00e9couvrez nos plans de gestion<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Votre profil Google Business (GBP) est souvent la premi\u00e8re chose que les clients potentiels voient de votre entreprise. Mais s'il n'est pas g\u00e9r\u00e9 correctement, il pourrait vous co\u00fbter discr\u00e8tement des prospects, des avis et des revenus.<\/p>","protected":false},"author":1,"featured_media":15336,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 GBP Mistakes That Are Costing You Customers (And How to Fix Them) - sproudt.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sproudt.com\/fr\/oogle-business-profile-mistakes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 GBP Mistakes That Are Costing You Customers (And How to Fix Them) - sproudt.com\" \/>\n<meta property=\"og:description\" content=\"Your Google Business Profile (GBP) is often the first thing potential customers see about your business. 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