{"id":594,"date":"2025-07-14T09:14:00","date_gmt":"2025-07-14T09:14:00","guid":{"rendered":"http:\/\/droitthemes.com\/wp\/saasland\/2018\/11\/14\/we-craft-marketing-digital-products-that-grow-businesses-copy-2\/"},"modified":"2025-06-20T22:21:00","modified_gmt":"2025-06-20T22:21:00","slug":"local-seo-in-2025","status":"publish","type":"post","link":"https:\/\/sproudt.com\/fr\/local-seo-in-2025\/","title":{"rendered":"SEO local en 2025\u00a0: ce qui compte le plus pour les commerces traditionnels"},"content":{"rendered":"

Le r\u00e9f\u00e9rencement local n'est plus ce qu'il \u00e9tait, et c'est tant mieux. En 2025, les moteurs de recherche sont plus performants, la concurrence est plus f\u00e9roce et les clients sont plus exigeants. Pour les commerces traditionnels, rester visible signifie faire \u00e9voluer sa strat\u00e9gie de r\u00e9f\u00e9rencement local. Voici ce qui compte le plus aujourd'hui\u00a0:<\/p>\n

\u00a01. Le profil Google Business (GBP) est toujours roi<\/strong><\/p>\n

Votre GBP reste l'atout le plus important pour la recherche locale. Mais il ne suffit plus de la revendiquer\u00a0: elle doit \u00eatre optimis\u00e9e, mise \u00e0 jour et g\u00e9r\u00e9e activement.<\/p>\n

\n
\u00c0 faire absolument : publier chaque semaine, r\u00e9pondre aux avis, mettre \u00e0 jour vos horaires et vos photos et surveiller les modifications.<\/h6>\n<\/blockquote>\n

2. Tout est ax\u00e9 sur le mobile<\/strong><\/p>\n

La plupart des recherches locales s'effectuent d\u00e9sormais sur mobile. Votre site web, votre rep\u00e8re de carte, votre bouton d'appel et vos itin\u00e9raires doivent tous fonctionner parfaitement sur mobile.<\/p>\n

Conseil de pro : utilisez des boutons \u00ab\u00a0cliquer pour appeler\u00a0\u00bb et int\u00e9grez Google Maps directement dans votre page de contact.<\/p>\n

\u00a03. Reviews & Reputation Management<\/strong><\/p>\n

The more 5-star reviews you earn, the more Google (and customers) will trust you. But it\u2019s not just about the number \u2014 consistency and responses matter too.<\/p>\n

Do: Set up an automated system to ask for reviews and reply to every one.<\/p>\n

4. Contenu du site Web localis\u00e9<\/strong><\/p>\n

Au-del\u00e0 de votre GBP, votre site web doit favoriser votre visibilit\u00e9 locale. Cela implique\u00a0:<\/p>\n

Pages de destination sp\u00e9cifiques \u00e0 l'emplacement<\/p>\n

Mots-cl\u00e9s bas\u00e9s sur votre ville\/quartier<\/p>\n

Cartes et itin\u00e9raires int\u00e9gr\u00e9s<\/p>\n

Bonus\u00a0: ajoutez un balisage de sch\u00e9ma local pour une visibilit\u00e9 de recherche am\u00e9lior\u00e9e.<\/p>\n

5. Optimisation de la recherche sans clic<\/strong><\/p>\n

Google souhaite fid\u00e9liser ses utilisateurs sur sa plateforme. Votre objectif\u00a0? Appara\u00eetre dans les extraits de contenu, les packs locaux et les bo\u00eetes de questions-r\u00e9ponses.<\/p>\n

Comment : R\u00e9pondez aux questions courantes des clients dans votre contenu et sur votre GBP.<\/p>\n

6. Utiliser les donn\u00e9es pour s'adapter<\/strong><\/p>\n

En 2025, les incertitudes ne suffiront plus. Utilisez GBP Insights, Google Analytics et des outils comme BrightLocal pour suivre ce qui fonctionne et am\u00e9liorer ce qui ne fonctionne pas.<\/p>\n

Indicateurs cl\u00e9s :<\/strong><\/p>\n

Vues cartographiques vs. vues de recherche<\/p>\n

Clics vers le site Web\/itin\u00e9raires\/appels<\/p>\n

Tendances des mots cl\u00e9s et positions de classement locales<\/p>\n

R\u00e9flexions finales<\/strong><\/p>\n

En 2025, le r\u00e9f\u00e9rencement local est une question de coh\u00e9rence, de qualit\u00e9 et de confiance. Les entreprises gagnantes sont celles qui investissent dans leur visibilit\u00e9 locale, chaque semaine, et pas seulement une fois par an.<\/p>\n

Besoin d'aide pour \u00e9laborer une strat\u00e9gie d'avenir\u00a0? Sproudt peut vous aider.<\/p>\n

\ud83d\udc49 Commencez par un plan d'optimisation<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Le r\u00e9f\u00e9rencement local n'est plus ce qu'il \u00e9tait, et c'est tant mieux. En 2025, les moteurs de recherche sont plus performants, la concurrence est plus f\u00e9roce et les clients sont plus exigeants. Pour les commerces traditionnels, rester visible signifie faire \u00e9voluer sa strat\u00e9gie de r\u00e9f\u00e9rencement local. Voici ce qui compte le plus aujourd'hui\u00a0:<\/p>","protected":false},"author":1,"featured_media":15163,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"link","meta":{"_acf_changed":false,"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-594","post","type-post","status-publish","format-link","has-post-thumbnail","hentry","category-uncategorized","post_format-post-format-link"],"acf":[],"yoast_head":"\nLocal SEO in 2025: What Matters Most for Brick-and-Mortar Businesses - sproudt.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sproudt.com\/fr\/local-seo-in-2025\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Local SEO in 2025: What Matters Most for Brick-and-Mortar Businesses - sproudt.com\" \/>\n<meta property=\"og:description\" content=\"Local SEO isn\u2019t what it used to be \u2014 and that\u2019s a good thing. In 2025, search engines are smarter, competition is fiercer, and customers expect more. For brick-and-mortar businesses, staying visible means evolving your local SEO strategy. Here's what matters most now:\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sproudt.com\/fr\/local-seo-in-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"sproudt.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=61577576094805\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-14T09:14:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sproudt.com\/wp-content\/uploads\/2025\/06\/Google-Business-Management-Services-Local-SEO.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t<meta property=\"og:image:height\" content=\"476\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"aitelhacenepro@gmail.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"aitelhacenepro@gmail.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Local SEO in 2025: What Matters Most for Brick-and-Mortar Businesses - sproudt.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sproudt.com\/fr\/local-seo-in-2025\/","og_locale":"fr_CA","og_type":"article","og_title":"Local SEO in 2025: What Matters Most for Brick-and-Mortar Businesses - sproudt.com","og_description":"Local SEO isn\u2019t what it used to be \u2014 and that\u2019s a good thing. In 2025, search engines are smarter, competition is fiercer, and customers expect more. For brick-and-mortar businesses, staying visible means evolving your local SEO strategy. Here's what matters most now:","og_url":"https:\/\/sproudt.com\/fr\/local-seo-in-2025\/","og_site_name":"sproudt.com","article_publisher":"https:\/\/www.facebook.com\/profile.php?id=61577576094805","article_published_time":"2025-07-14T09:14:00+00:00","og_image":[{"width":1480,"height":476,"url":"https:\/\/sproudt.com\/wp-content\/uploads\/2025\/06\/Google-Business-Management-Services-Local-SEO.png","type":"image\/png"}],"author":"aitelhacenepro@gmail.com","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"aitelhacenepro@gmail.com","Estimation du temps de lecture":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sproudt.com\/local-seo-in-2025\/#article","isPartOf":{"@id":"https:\/\/sproudt.com\/local-seo-in-2025\/"},"author":{"name":"aitelhacenepro@gmail.com","@id":"https:\/\/sproudt.com\/#\/schema\/person\/ad6d75776d0ee129f73479e819f95501"},"headline":"Local SEO in 2025: What Matters Most for Brick-and-Mortar Businesses","datePublished":"2025-07-14T09:14:00+00:00","mainEntityOfPage":{"@id":"https:\/\/sproudt.com\/local-seo-in-2025\/"},"wordCount":352,"publisher":{"@id":"https:\/\/sproudt.com\/#organization"},"image":{"@id":"https:\/\/sproudt.com\/local-seo-in-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/sproudt.com\/wp-content\/uploads\/2025\/06\/Google-Business-Management-Services-Local-SEO.png","articleSection":["Uncategorized"],"inLanguage":"fr-CA"},{"@type":"WebPage","@id":"https:\/\/sproudt.com\/local-seo-in-2025\/","url":"https:\/\/sproudt.com\/local-seo-in-2025\/","name":"Local SEO in 2025: What Matters Most for Brick-and-Mortar Businesses - sproudt.com","isPartOf":{"@id":"https:\/\/sproudt.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sproudt.com\/local-seo-in-2025\/#primaryimage"},"image":{"@id":"https:\/\/sproudt.com\/local-seo-in-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/sproudt.com\/wp-content\/uploads\/2025\/06\/Google-Business-Management-Services-Local-SEO.png","datePublished":"2025-07-14T09:14:00+00:00","breadcrumb":{"@id":"https:\/\/sproudt.com\/local-seo-in-2025\/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sproudt.com\/local-seo-in-2025\/"]}]},{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/sproudt.com\/local-seo-in-2025\/#primaryimage","url":"https:\/\/sproudt.com\/wp-content\/uploads\/2025\/06\/Google-Business-Management-Services-Local-SEO.png","contentUrl":"https:\/\/sproudt.com\/wp-content\/uploads\/2025\/06\/Google-Business-Management-Services-Local-SEO.png","width":1480,"height":476,"caption":"Google Business Management Services-Local SEO"},{"@type":"BreadcrumbList","@id":"https:\/\/sproudt.com\/local-seo-in-2025\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/sproudt.com\/"},{"@type":"ListItem","position":2,"name":"Local SEO in 2025: What Matters Most for Brick-and-Mortar Businesses"}]},{"@type":"WebSite","@id":"https:\/\/sproudt.com\/#website","url":"https:\/\/sproudt.com\/","name":"sproudt.com","description":"","publisher":{"@id":"https:\/\/sproudt.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sproudt.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Organization","@id":"https:\/\/sproudt.com\/#organization","name":"SPROUDT","url":"https:\/\/sproudt.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/sproudt.com\/#\/schema\/logo\/image\/","url":"https:\/\/sproudt.com\/wp-content\/uploads\/2025\/06\/1500x1500png_Plan-de-travail-1-scaled.png","contentUrl":"https:\/\/sproudt.com\/wp-content\/uploads\/2025\/06\/1500x1500png_Plan-de-travail-1-scaled.png","width":2560,"height":2560,"caption":"SPROUDT"},"image":{"@id":"https:\/\/sproudt.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/profile.php?id=61577576094805","https:\/\/www.instagram.com\/sproudt.marketing\/"]},{"@type":"Person","@id":"https:\/\/sproudt.com\/#\/schema\/person\/ad6d75776d0ee129f73479e819f95501","name":"aitelhacenepro@gmail.com","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/sproudt.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/69ff1284bb1dc0921bd22f1664e9d0dcf942dac82e2866ea1bccc92be373d5f2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/69ff1284bb1dc0921bd22f1664e9d0dcf942dac82e2866ea1bccc92be373d5f2?s=96&d=mm&r=g","caption":"aitelhacenepro@gmail.com"},"sameAs":["http:\/\/sproudt.com"],"url":"https:\/\/sproudt.com\/fr\/author\/aitelhaceneprogmail-com\/"}]}},"_links":{"self":[{"href":"https:\/\/sproudt.com\/fr\/wp-json\/wp\/v2\/posts\/594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sproudt.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sproudt.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sproudt.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sproudt.com\/fr\/wp-json\/wp\/v2\/comments?post=594"}],"version-history":[{"count":1,"href":"https:\/\/sproudt.com\/fr\/wp-json\/wp\/v2\/posts\/594\/revisions"}],"predecessor-version":[{"id":15329,"href":"https:\/\/sproudt.com\/fr\/wp-json\/wp\/v2\/posts\/594\/revisions\/15329"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sproudt.com\/fr\/wp-json\/wp\/v2\/media\/15163"}],"wp:attachment":[{"href":"https:\/\/sproudt.com\/fr\/wp-json\/wp\/v2\/media?parent=594"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sproudt.com\/fr\/wp-json\/wp\/v2\/categories?post=594"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sproudt.com\/fr\/wp-json\/wp\/v2\/tags?post=594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}